Sep 1, 2019
Mat Best is a former U.S. Army Ranger who was deployed five
times to Iraq & Afghanistan. Mat created his first YouTube
video in 2012, and now his social media presence has accumulated to
more than 3 million subscribers with hundreds of millions of views.
Mat is the co-founder of three successful businesses: Black Rifle
Coffee, Leadslingers Whiskey, and Article 15 Clothing. He
co-produced the independent feature film Range 15, and last week
hit the NYTimes bestseller list with his new book, Thank You For My
Service. Here's what we cover with Mat in this informative yet very
When people ask Mat what he does, how does he like to
What did Mat learn about himself by writing the book?
Ryan Munsey said he always asks himself, "what is the author trying
to say?" What was Mat trying to say?
For who is the book written?
Does Mat remember first thinking he would use humour to not take
life too seriously?
How did Mat feel inside when he heard his brother had cancer?
What’s Gallows Humour?
In a fire fight when the action is over, the adrenaline dump takes
hold of you. How did Mat deal with that adrenaline dump?
Mat was obsessed with the act of war. What was that addiction?
Did the experience of war ever sit deep in his soul waiting to come
to the surface?
The moment when two buddies were severely injured, and Matt comes
to understand true brotherhood. Has Mat found that same feeling
outside of the military?
At Arlington Cemetery Mat, buried Brem and Baraza. What values does
he take from the memory of these two heroes?
Is Mat the sort of guy who has a vision of what he wants to do
With his light-hearted approach to situations, life, and leadership
roles, where is the sweet spot?
With Mat’s carefree black humour approach to life, did he ever find
he had a hard time taking orders or respecting command?
Does boredom fuel his creativity… video, movies, coffee,
merchandise design, books?
What is Mat’s work ethic like today? Focus, discipline,
From the age of 17 to 23, Mat was a Ranger, that was his identity.
What's his identity today?
The mission behind BRCC?
Can we create true camaraderie in our companies that give us the
same camaraderie Mat had in the military?
How has he embedded the mission through every level of the
Many people misrepresent what military culture is all about. What
is it about?
Mat is fourth-generation military; did he feel any pressure with
If Mat had another go after leaving the military, how would he
approach it? How would he course correct?
Black Hawk Down, what was it about that film, a scene, a moment
that resonated for Mat?
Mat Best at Black Rifle Coffee Company
Mat on Instagram
Mat’s book "Thank You for My Service”.
Mat on Youtube
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The Mojo Radio Show copyright Gary Bertwistle & Darren
Products or companies we discuss are not paid endorsements.
They are not sponsored by, nor do we have any professional or
affiliate relationship of any kind with any of the companies or
products highlighted in the show.... sadly! It’s just stuff we
like, think is cool and maybe of interest to you our
“Life should not be a journey to the grave with the intention
of arriving safely in a pretty and well preserved body, but rather
to skid in broadside in a cloud of smoke, thoroughly used up,
totally worn out, and loudly proclaiming "Wow! What a