something different we have two guests this week and both
guests are chatting about a topic on every business
marketers mind….online marketing and technology and how we can
take advantage of social, apps, and the latest trends to
benefit us and our businesses? Our guests are firstly
marketing expert Kylie Smiley, and then
we’ll chat with Brandon Cowan about apps and the digital world. You
may actually know Brandon, he was on the last Beauty and the
Geek TV series on Ch7. We deep dive into mobile marketing, how
it works, what we can do to get better at it and some new social
media platforms worth understanding. How do we maximise what we do
Here’s what we discuss in this week’s show:
- What does Kylie do and who does her business do it for?
- Is mobile marketing a necessity in our marketing plans and
- Will Google penalise you for not being mobile ready?
- What is mobile marketing?
- The stats on mobile usage
- How are people speaking with their phones and making a decision
on ads and brands?
- What’s Periscope?
- What Social channels should we be using?
- A mobile marketing case study
- Brandon’s background in App development
- What creates success with Apps?
- Secrets of successful App marketing
- Brandon’s interest in pet rescue & fostering pets