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Welcome to The Mojo Radio Show podcast! The Mojo Radio Show is a regular podcast designed to help you get your Mojo working... and if you have lost it, get it back. We interview todays leading lights in every area of our lives.... health, fitness, creativity, wellness, strategy, brand, performance, and management. If it’s helping us towards our dreams and a better life... we will cover it for you!

Nov 15, 2015

Just for something different we have two guests this week and both guests are chatting about a topic on every business marketers mind….online marketing and technology and how we can take advantage of social, apps, and the latest trends to benefit us and our businesses? Our guests are firstly mobile marketing expert Kylie Smiley, and then we’ll chat with Brandon Cowan about apps and the digital world. You may actually know Brandon, he was on the last Beauty and the Geek TV series on Ch7. We deep dive into mobile marketing, how it works, what we can do to get better at it and some new social media platforms worth understanding. How do we maximise what we do online?
Here’s what we discuss in this week’s show:
Kylie Smiley
  • What does Kylie do and who does her business do it for?
  • Is mobile marketing a necessity in our marketing plans and budgets?
  • Will Google penalise you for not being mobile ready?
  • What is mobile marketing?
  • The stats on mobile usage
  • How are people speaking with their phones and making a decision on ads and brands?
  • What’s Periscope?
  • What Social channels should we be using?
  • A mobile marketing case study
Brandon Cowan
  • Brandon’s background in App development
  • What creates success with Apps?
  • Secrets of successful App marketing
  • Brandon’s interest in pet rescue & fostering pets