Aug 20, 2017
Leah Emmott is a truly remarkable young entrepreneur. As the founder of Inner Fire, an eco-friendly yoga clothing company based out of Vancouver, BC, Leah has managed to build a remarkable tribe of devoted followers of her brand called “The Luminaries”. We often read about building tribes or fan bases for our brands, and in this show, you will hear an incredible story from humble beginnings that have led to a powerful business driven by a tribe of followers for Inner Fire. Leah saw the apparel industry getting overrun by the throwaway culture of fast fashion and unfair labor practices and knew there had to be another way. Today Inner Fire is a company that creates yoga apparel and lifestyle products for the urban yogi and in doing so has created an amazing base of Luminaries that gives us a true model for building a fan based for our company.