Oct 1, 2017
Joe De Sena is the CEO & Co-Founder of Spartan Race, the
world’s leading obstacle race with over 1 million global
participants, and author of Spartan Up: A Take-No-Prisoners Guide
to Overcoming Obstacles and Achieving Peak Performance in
Life. Joe believes the Spartan Race is more than a race;
it’s a way of life. As Joe says, we cannot have a strong body
without a sharp mind, and obstacles shift our frame of reference
and make us more resilient. Joe, a lifelong entrepreneur, started
selling fireworks at age eight, built a multimillion-dollar pool
business in college, and founded a trading firm on Wall Street.
What a great guest to start Rocktober!